Paid advertising is a form of search engine advertising otherwise known as PPC, or pay-per-click advertising.

This model of online advertising is used by popular search engines, including Google, Bing and Yahoo. The advertiser’s ads appear alongside organic search results, and the advertiser only pays when their ad is clicked on and a user is taken to their website.

The page placement of ads is allocated according to a bidding system that considers both a quality score and keywords. Advertisers choose their keywords, and the maximum they are willing to pay each time a user who searches that keyword sees and clicks on their ad.

PPC offers almost immediate results, with highly targeted ads appearing with the organic search results.

However creating a quality PPC campaign that maximises your budget and satisfies the tough standards of Google is not easy.

White Bear Digital can customise PPC campaigns to ensure you maximise your budget and your advertising meets your business goals, whether they be increased sales, greater brand awareness or more conversions.

We work with you to maximise your return on investment with high impact PPC campaigns.

We can assist you to grow your audience and improve your search engine rankings with paid advertising, such as:

  • Paid Search Advertising on search engines (Adwords)
  • Paid promotional and sponsored content on social media platforms including Facebook Ads and Instagram Ads